Phew!
It was a busy 2023 for me with projects for Marriott Bonvoy, Etsy, Dryrobe, Shorts & more. Have a look at some of the highlights….
MARRIOTT BONVOY
I worked with strategy partners PHOENIX to develop a new internal vision and promise, a new tone of voice guideline, and a bank of about 100 headlines for Marriott Bonvoy, the world’s #1 travel company.
(Click to see bigger)
CARV
A launch film for a digital tool that attends meetings, records them, and sends you a bespoke summary (using AI to determine the important bits).
DRYROBE
Dryrobe’s success has encouraged a load of copycats. I worked with them on several campaigns explaining why “Not every robe is a Dryrobe®”.
I also helped with a more technical film in order to show how the construction of the material, again showing why not every robe is a Dryrobe.
ETSY
For Etsy’s UK Summer campaign, I was asked to adapt their US “More Ways” campaign to work with a local vernacular. There were about 15 executions in total, running in London, Birmingham, Manchester & Leeds.
SHORTS
Did I ever mention that my previous work for SHORTS won a BAFTA for design? Admittedly it was a while ago 🤷♂️.
But this year I got to help with the US & South American launch of SHORTS channel, including a clean up of the logo, a new typeface, naming and colour scheme for each hourly programming block, as well as complete overhaul of the on-air idents.
OLIVER J. WOODS
I have been working with Oliver and his team for several years now, on everything from Brand Identity, Packaging, Website , Social media and even a little Advertising. This year saw an overhaul of the website, as well as the launch of a couple of new products, and of course a load of social...
MISHMASH
MishMash is a range of beers with unexpected, scientifically-derived flavours. I wanted to reference this in the design, and make them stand out on the shelf.
ACTIVE ROCK
I worked with the founder on the brand identity, product design and advertising for this Swiss sport sock start-up:
Thanks for making it this far!
If you need help with something brand or advertising related, or just want to say 'hi' then drop me a line below. If I can't help then I probably know someone who can...
Colin 🤓
Thank you!