MARRIOTT BONVOY
I recently wrote the brand vision & promise, and defined the tone of voice for Marriott Bonvoy, the world's largest travel company. Part of that was to write over 50 headlines, some of which are below:
BMI
A campaign to highlight the delights of BMI business class, which ran in upscale women's magazines...
SKODA
A campaign aimed at making Skoda's negative brand associations feel silly...
EUROSTAR
This was a Summer campaign to encourage people to pop over to Paris or Brussels for a day or two. The tickets sold out within a week and several posters were stolen...
CHRISTIAN AID
TRAVELOCITY
This campaign ran on London Underground during the winter.
One of the posters was referenced in the novel "The Curious Incident of The Dog in the Night".
PINK RIBBON
VOLVO
I worked as Creative Director on Volvo for 3 years and wrote a lot of posters in that time...
CITROEN VANS
FORTIS BANK
A campaign encouraging people to take stock of where they are in life, and make some decisions to improve their situation.
GORDON'S GINZING
Some saucy poems for a pre-packaged Gin cocktail...
CO-OP
A campaign highlighting Co-op's healthy food credentials...
