I've always loved the visibility, impact and creative potential of posters. They offer one of the few shared experiences available to advertisers, and I'm excited by the technological advances and the opportunities for creativity they bring.
Here's a selection of 'Out of home' work over the years. Starting with a recent hi-tech campaign, and ending with my first ad, a special build for Vauxhall cars over 20 years ago.
SOLIS
AI-driven, geo-targeted digital posters that respond dynamically to location, temperature and audience.
Roughly translated — serving cool, relevant messaging on hot summer days.
Roughly translated — serving cool, relevant messaging on hot summer days.
Lorem
After the summer we moved on to Vacuum Sealers — here is a combined extended edit of the various posters (with English titles and music)
NEDERLAND SCHOON
Award-winning execution for the Keep Holland Clean NGO
SMIRNOFF
Some of my first ads were posters — these won some awards
SKODA
A global brand campaign playing off the outdated perceptions of the SKODA brand
VOLVO
EUROSTAR
A fun campaign to encourage day trips to Paris. Several posters were stolen from their sites.
EVIAN
January Detox campaign
NHS
Night service campaign
TRAVELOCITY
Aimed at encouraging people to take their holiday before the end of the year, this campaign ran cross-track at commuter and underground stations. It was mentioned in the book "The Curious Incident of the Dog in the Night".
UNILEVER
Part of a sponsorship campaign for the Nederland Olympic Team — bookended here with the opening and closing posters
JACK DANIEL'S
Lorem
CHRISTIAN AID
A cross-track poster (hence the long copy)
VAUXHALL
