We are the sum of our choices. Each day we make over 35,000 of them. The new Skoda Fabia is also full of choices - offering thousands via color and options.
We worked with Google and a leading cognitive behavioural psychologist, making over 80 vignettes, which were combined by Youtube's Director Mix to create thousands unique combinations, tailored specifically for each user, previous online behaviour, choices and searches — and suggesting a Fabia made from the sum of them.
This YouTube pre-roll campaign launched in over 40 markets.
We worked with Google and a leading cognitive behavioural psychologist, making over 80 vignettes, which were combined by Youtube's Director Mix to create thousands unique combinations, tailored specifically for each user, previous online behaviour, choices and searches — and suggesting a Fabia made from the sum of them.
This YouTube pre-roll campaign launched in over 40 markets.
I worked on the project with Creatives Veronica Perera, Facundo Ardila, Justin Hamilton Salem and Anthony Underhill.
