ŠKODA make great cars but still suffer from outdated perceptions about the brand and the drivers. I was Global ECD for 3 years and we tackled this in various ways, growing sales by over 25%.
This was a modular film which allowed it to run in various formats and edits in over 40 territories. We also ran print, posters and programatic online support.
SKODA YETI Online Films
SKODA OCTAVIA:
Using loyalists to sell to the mainstream
The Octavia is really popular, but no-one agrees on why. We turned this into a positive by asking "What is it about the Octavia?"
Using loyalists to sell to the mainstream
The Octavia is really popular, but no-one agrees on why. We turned this into a positive by asking "What is it about the Octavia?"
For online films we took genuine comments from Octavia fans to communicate some of the many reasons they love the car:
I worked with creatives Justin Hamilton Salem and James Cruikshank.
