We were asked to showcase this season’s collection, and increase the number of Likes on the Facebook page. Here's a film by Mashable which nicely explains our solution:
We dressed our girl in almost every element from the Stüssy range, and promised that she would take it off, piece by piece, based on the number of likes coming in.
Visitors were offered the option “LIKE to see less, SHARE to undress”.
Visitors were offered the option “LIKE to see less, SHARE to undress”.
After starting with only 60 fans we ended with (at time of writing) over 25,000. For those who like percentages that’s an increase of over 30,000%!
We were helped by a load of media attention, from blogs such as Perez Hilton, Hypebeast, and Complex to news outlets such as Huffington Post, Fox News and Grazia.
We were helped by a load of media attention, from blogs such as Perez Hilton, Hypebeast, and Complex to news outlets such as Huffington Post, Fox News and Grazia.
