Reigniting interest for a younger audience
BAKED was an advertising project that became an experimental psychedelic fine-dining pop-up restaurant which led to a TV series.
BAKED was an advertising project that became an experimental psychedelic fine-dining pop-up restaurant which led to a TV series.
Instead of making a lookbook for FreshCotton and Stüssy Amsterdam, we decided to make a cookbook. Haute cuisine Amsterdam style, using every street-legal drug you can imagine. From well-known marijuana to magic truffles to more esoteric buzzes.
The downloadable cookbook, which was spread with the Pay With A Tweet mechanism, and featured ingredients, recipes and also the fashion spreads.
We made 3 recipe films featuring chef Misha Sukyas:
We made 3 recipe films featuring chef Misha Sukyas:
Creatives were Joris Kangeri and Rickard Engström, produced by Neil Henry, and Didi Sutsina was Mr. Fixit.
After the success of this project we created BAKED LIVE with chefs Noah Tucker & Anthony Joseph.
After the success of this project we created BAKED LIVE with chefs Noah Tucker & Anthony Joseph.
For obvious reasons we kept a low profile but it was written about in The Guardian, which you can read here. The guys have gone on to create a TV series based on edibles called High Cuisine.
